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How Jessica Simpson made me think about strategy

By Zac de Silva | October 9, 2015

  In business, no matter what product or service you offer, determining where you sit in the market is a  key factor in determining your future success. Who is it you’re marketing to? Specifically?   I’m surprised at the number of times a client will tell me that everyone is their market and that anyone – male, […]

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Heart Saver take out a top award

By Zac de Silva | October 8, 2015

A very special congratulations to Helen, Mike and the awesome team at Heart Saver who have just beaten off stiff competition to win this year’s David Awards ‘Most Outstanding Established Business’ category!   The category criteria is: “A business which has moved beyond the start-up phase and is two or more years old, which has a proven track record […]

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Good business learnings here from Evernote

By Zac de Silva | October 8, 2015

I found this article from Business Insider to be an interesting one. Have you heard of note-taking app Evernote and do you use it? This article below outlines its success, saying that in 2012 it was one of the first “Unicorn” startups, joining the exclusive club for private tech companies worth $US1 billion or more.   But fast forward three […]

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Another award for TIME Unlimited

By Zac de Silva | October 8, 2015

It’s been a winning quarter for luxury travel company and Business Changing client TIME Unlimited. As well as some awesome awards from TripAdvisor and the huge accomplishment of a global luxury travel award (you can find more details on those here), they’ve just won another coveted title…   They’ve just won the Maori Cultural Tourism category […]

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Business coaching clients make Deloitte Fast 50 list!

By Zac de Silva | October 5, 2015

  I was beyond excited to see that 5 Business Changing clients made the Deloitte Fast 51 for fast growth. Yes, officially it’s called the Deloitte Fast 50 but Business Changing took out the 51st spot too so I couldn’t leave them out! A massive well done to:   * Kowtow (for the 2nd year running […]

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