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More media for cool business coaching client

By Zac de Silva | October 24, 2015

  The best brands have a really great story about why they started and what they stand for – like Business Changing client Karen Francis from Eco Distribution and Humanity.   She shared her story this month with NEXT magazine and was included in a feature about women who have found a new, more authentic path, later […]

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Hot stuff! More accolades for Huffman’s Sauces

By Zac de Silva | October 13, 2015

Our business coaching client Huffman’s better clean off the mantlepiece – they have another few trophies to add to their collection!   They just picked up two medals at the Mr Chilli Awards in Australia with their Huffman’s Spiced Bloody Very Tomato Ketchup, winning gold in the ‘Tomato’ category and taking out second place in […]

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How Jessica Simpson made me think about strategy

By Zac de Silva | October 9, 2015

  In business, no matter what product or service you offer, determining where you sit in the market is a  key factor in determining your future success. Who is it you’re marketing to? Specifically?   I’m surprised at the number of times a client will tell me that everyone is their market and that anyone – male, […]

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Heart Saver take out a top award

By Zac de Silva | October 8, 2015

A very special congratulations to Helen, Mike and the awesome team at Heart Saver who have just beaten off stiff competition to win this year’s David Awards ‘Most Outstanding Established Business’ category!   The category criteria is: “A business which has moved beyond the start-up phase and is two or more years old, which has a proven track record […]

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Good business learnings here from Evernote

By Zac de Silva | October 8, 2015

I found this article from Business Insider to be an interesting one. Have you heard of note-taking app Evernote and do you use it? This article below outlines its success, saying that in 2012 it was one of the first “Unicorn” startups, joining the exclusive club for private tech companies worth $US1 billion or more.   But fast forward three […]

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